In a bold move, outdoor retailer REI is closing its doors on Black Friday, which has traditionally been the busiest shopping day of the year.
Here is the entire letter from Jerry Stritzke, President and CEO of the retailer: “REI is closing on Black Friday. You read that correctly. On November 27, we’ll be closing all 143 of our stores and paying our employees to head outside.
Here’s why we’re doing it. For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth.
The video brings us into the Purcell Mountains of British Columbia where the land is wild and backcountry skiing is a way of life. For the KtunaxaFirst Nation, it is an area known as Qat’muk, the sacred home of the grizzly bear spirit. And, for scientists and conservation groups like Wildsight, the valley is important as part of a critical wildlife corridor, one of only two remaining areas in North America where grizzly bears can freely roam between Canada and the United States. For decades, First Nations, conservationists and backcountry skiers have fought the proposed Jumbo Glacier Resort. What more will it take to keep Jumbo wild for good?