REI is closing on Black Friday, #Optoutside

REI_closed_black_friday_#optoutside
REI_closed_black_friday_#optoutside

Facing the Black Friday madness which is now now nonsense, REI decided to close their stores on Black Friday 2015.

#Optoutside

In a bold move, outdoor retailer REI is closing its doors on Black Friday, which has traditionally been the busiest shopping day of the year.

Jerry_Stritzke_REI_CEO_#optoutside_Office_desk_mountain_Hikers_

Here is the entire letter from Jerry Stritzke, President and CEO  of the retailer: REI is closing on Black Friday. You read that correctly. On November 27, we’ll be closing all 143 of our stores and paying our employees to head outside.

Jerry_Stritzke_REI_CEO_#optoutside

Here’s why we’re doing it. For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth.

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