Facing the Black Friday madness which is now now nonsense, REI decided to close their stores on Black Friday 2015.
Here is the entire letter from Jerry Stritzke, President and CEO of the retailer: “REI is closing on Black Friday. You read that correctly. On November 27, we’ll be closing all 143 of our stores and paying our employees to head outside.
Here’s why we’re doing it. For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth.